Grand Idea Studio’s Reflective Image Display (RID) technology was a low-cost method of heads-up display for use on goggles or other protective eyewear. RID created a visual display utilizing the reflective quality of the eyewear lens, producing an image which appeared to float a few inches in front of the wearer’s eyes.

Originally designed for outdoor sports, such as skiing, snowboarding, and motocross, the technology was intended for integration and customization for any activity that required the use of eyewear.

The RID technology was protected by U.S. Patent #7,249,846, Eyewear with an image projected off of an unassisted eyewear lens to the user. The project was discontinued as of September 22, 2015.